Fusing the worlds of fashion and technology, HP today announced with Intel a product integration with Lifetime Television’s hit show “Project Runway” that makes HP’s touch-enabled PCs and notebooks an integral part of the creative process throughout the show’s new season.
Contestants will, for the first time in the history of the series, have the option to use computers to sketch designs and inspire their work. “Project Runway” season seven will premiere Jan. 14 at 10 p.m. ET/PT on Lifetime.
“Technology is what’s next in fashion design. Forward-thinking designers are exploring new ways to use technology in the design process,” said Barbara Schneeweiss, vice president of Production and Development for TV and Feature Film at The Weinstein Company.
The “Project Runway” designers will have the opportunity to unleash their creativity using HP TouchSmart PCs and HP TouchSmart tm2 notebooks, both powered with Intel processors. The screen of the tm2 can be rotated around and converted to slate mode, morphing it into a sketchpad with digital pen. This allows the designers to draw, sketch and take notes with near limitless options for colors, brushes and effects.
The winning designer of season seven will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.