Seeing Fashion and Technology Merging Together Like This Is Very Exciting!
Jan 13 2010
Technology & Fashion Merging Together on Project Runway
Fusing the worlds of fashion and technology, HP today announced with Intel a product integration with Lifetime Television’s hit show “Project Runway” that makes HP’s touch-enabled PCs and notebooks an integral part of the 
creative process throughout the show’s new season.
Contestants will, for the first time in the history of the series, have the option to use computers to sketch designs and inspire their work. “Project Runway” season seven will premiere Jan. 14 at 10 p.m. ET/PT on Lifetime.
“Technology is what’s next in fashion design. Forward-thinking designers are exploring new ways to use technology in the design process,” said Barbara Schneeweiss, vice president of Production and Development for TV and Feature Film at The Weinstein Company.
Technology on the show 
The “Project Runway” designers will have the opportunity to unleash their creativity using HP TouchSmart PCs and HP TouchSmart tm2 notebooks, both powered with Intel processors. The screen of the tm2 can be rotated around and converted to slate mode, morphing it into a sketchpad with digital pen. This allows the designers to draw, sketch and take notes with near limitless options for colors, brushes and effects.
The winning designer of season seven will receive a $50,000 prize package from HP and Intel to create, design and run his or her own business.
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Oct 01 2009
Fashion and Technology at its Best -HP & Vivienne Tam Rock the Runway
HP and Designer Vivienne Tam
While the details on the spes for the upcoming HP Vivienne Tam are being kept under wraps, the Digital Clutch was unvailed at Fashion Week in New York and I was fortunate enough see the beautiful butterfly covered netbook first hand.
HP Vivienne Tam Butterfly digital clutch netbook computer
HP and world-renowned designer Vivienne Tam unveiled the new look in digital clutch chic on the catwalk of Tam’s Spring 2010 fashion show during New York’s Fashion Week at Bryant Park. The HP Vivienne Tam digital clutch features an original butterfly design inspired by the classic Chinese love story “Butterfly Lovers.” Beautiful butterflies are brought to life on a champagne gold backdrop.
“To me, butterflies symbolize love, freedom, independence and transformation,” said Vivienne Tam. “I love working with HP because they are also inspired by nature. Together we bring life, color and personality to the computer world, creating fashionable technology for modern women.”
The HP Vivienne Tam collaboration marries two cultures – fashion and technology – to reflect transformative spirit and chic lifestyle.
“With her spring collection, Vivienne channeled her creativity into a timeless design that will help HP deliver the next must-have item for fashion-forward women around the world,” said Satjiv S. Chahil, senior vice president, Worldwide Marketing, Personal Systems Group, HP.
“The new digital clutch design embodies the inspiration for my entire spring collection,” said Tam. “When women around the globe carry HP’s digital clutch and wear my clothes, I want them to feel independent and free, like butterflies.” ‘StyleCaster’ virtual experience
Together, HP and Vivienne Tam also launched a fully integrated online experience and destination on StyleCaster. Fashionistas around the globe can learn more about Vivienne Tam and the new clutch at www.Stylecaster.com/viviennetam.
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Aug 18 2009
HP Mini 1000 Vivienne Tam Edition
The perfect fashion accessory The Mini 1000 Vivienne Tam Edition is so small that you can carry it in your purse. It’s also:
- Stylish and alluring, with vibrant peony blooms signifying good fortune and prosperity (matching silk sleeve included)
- Super slim and lightweight—just 2.45 lb. to start
- Less than 1″ thick
- ENERGY STAR® qualified
HP Mini Vivienne Tam Edition Series
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Aug 17 2009
Better Together Back to School Giveaway
Better Together Back to School Giveaway: 25 HP dv6 & Mini 110 Bundles
The “Back to school: Better Together” promotion will help you achieve your goals.
Thanks to HP, Microsoft and Timbuk2 we put together a great prize bundle that we are sure has everything you need to perform well at school.
This promotion is supported by 25 websites – and each of these has a prize bundle to giveaway. Each prize bundle comes with two laptops, software and a custom bag: 25 of those bundles, 25 winners, all up for grabs throughout August 2009.
Each website will run its own competition on the dates listed. You can enter in as many competitions you want for more chances to win one of the 25 prize bundles.
- One HP dv6 laptop (Intel Core 2 Duo P7350, Windows Vista Ultimate 64 bit, 4GB RAM, 500GB SATA HDD, BluRay ROM SuperMulti with LightScribe, HP webcam, integrated fingerprint reader, WiFi 802.11 a/g/n, 16” display (1366×768 pixels), ATI Mobility Radeon HD4650 Graphics, Altec Lansing built-in speakers).
- One HP Mini 110 laptop (Intel Atom 270, Windows XP Home Edition SP3, 1GB RAM, 10.1” display (1024×576 pixels), 160GB SATA HDD, HP webcam, WiFi 802.11b/g, 6 cell battery).
- A customized Timbuk2 bag
Syncables software for hassle-free synchronization! Easily sync emails, internet favorites and files between two PCs. Also sync to portable storage devices with HP QuickSync. Synchronize important data in a snap.
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